Giuliacci
The concept of Meteo Giuliacci's visual identity is strongly linked to the tradition and history that this figure represents in weather forecasting in Italy.
The main inspiration for the new visual identity was the ever-changing irregularity of clouds and weather, demonstrating that even with different shapes and factors, it is always possible to show something specific.
On the other hand, the initial intention of this visual identity was to modernize the entire brand associated with the Italian meteorological tradition without losing its essence and its name.
New visual identity
The brand logo is simply the name: meteo Giuliacci, always giving prominence to the name Giuliacci, designed in bold, showcasing greater significance compared to the word meteo. We have given a fresh and lighter look to the previous scheme, integrating the new brand identity and brand colors. The palette consists of 5 tonal colors and a vibrant accent color.
Icon set
Website redesign
We've refreshed the previous design with a lighter feel, incorporating the new brand identity and color palette.
Mobile app
The application has been designed with two color schemes: a light background and a dark background. Both options convey a sense of security, elegance, and professionalism, allowing users to choose the interface that best suits their preferences.
Light mode
Dark mode
Animations
The animations were designed for the logo and icons within the application. In the logo, the different weather states are separated and then joined together, adding the two letters of the logotype at the end to create a sense of airy movement.
